Developing an email collection strategy {VIDEO}

If you’re going paperless, you’re going to have to communicate with people somehow. Companies that drop the paper should be picking up emails.

When you set up a process for obtaining emails, create goals for your company to reach. How many hundreds, or thousands, can you collect?

Once you have a number in mind for how many emails you want to collect, start asking at every point of contact.

Is the customer is visiting your website? Purchasing something? Asking a question? Ask for an email every time.

You will need these emails in order to leave paper behind completely. For more on the steps to going digital, visit us at the Image One website!